Frito-Lay Superbowl LVI Bus

For the Superbowl LVI in Los Angles, Frito-Lay had the honor of being the official sponsor. Frito-Lay partnered with the Superbowl visual guidelines to create a campaign that was equal parts Superbowl LVI and Frito-Lay.

Create a cohesive bus wrap to match the Superbowl LVI identity system, Frito-Lay advertisements, and new Tesla supply trucks- while still being a unique design.

Insured with the logo collage on the new Tesla trucks, I recolored them to fit within the Superbowl LVI Frito-Lay ad campaign. Then for depth, the logos were displayed across the sides and back in a bright white on a smaller scale. To balance the Frito-Lay branding, a large football player charges forward for every angle of the bus, ready to win the Superbowl LVI.