Hi, I'm Ashley!
I'm a former graphic designer exploring opportunities in the field of UX design. I enjoy creating design systems that are user-centered and solve real problems.
Typeface Design | Systematic Design | Typography
Decoder + Dyslectic
Typeface design based on research on how the dyslexic mind works, resulting in two typefaces: one that simulates dyslexia and one that counters it.
Print and Signage | Systematic Design | Problem Solving
Promo Signage at Buff
Design system for promotional signage at Buff City Soap. This project involved enviromental testing to discover an optimal design formula for future signage to follow.
Branding Design | Identity System
Portfolia
Brand redesign for Portfolia, a financial investment group that educates and unifies affluent women to help them utilize their wealth to contribute to what they believe in.
Branding Design | Packaging | Identity System
Rocco
Brand design for a start up cosmetic line called Rocco. The brand focuses on the Renaissance ideology of bringing out inner beauty by being surrounded with external beauty.