Rocco is a high-quality, all-natural cosmetic line based in Florence, Italy. The brand focuses on the beauty ideals from its Renaissance predecessors: bringing out inner beauty by being surrounded with external beauty. With Rocco products, clients use the purest beauty products that focus on enhancing and bringing out each person’s natural beauty.
Spring 2021
Background
Challenge
Create a unique brand identity for Rocco that applies across many touchpoints.
Solution
Inspired by the phrase “beauty adorns virtue” and Florence’s history of art reflecting inner beauty. The identity system for Rocco takes Renaissance visuals and combines them with modern color and type for a unique, elevated system.
