Learning new typographic styles usually means finding practice books with premade templates that do not have enough space to practice. Sometimes it means finding inspiration online or in a specimen book with no analysis or breakdown, which can take forever to completely catch all the details of a style.
Fall 2020
Background
Challenge
Create a new product, design the look, and develop a visual identity.
Solution
The Pocket Typographer collection is a start-up product still in its early stages of design. This small guide condenses everything you need into ten pages. It covers a range of the eight types of styles most sought after. Within each book is a brief history of the style with a design example; four analog, hard-to-find typefaces that are broken down and explained for recreation; and more unique typefaces with a typeface pairing selected from digital, accessible typefaces.
What Is Inside
- Opening design of style in use
- Brief history and context of the style
- Four specimens with breakdowns for recreation
- Four specimens with accessible type pairings
