I specialize in creating cohesive and unique visual systems. Whether it’s packaging design, signage campaigns, or social media content, I excel at blending visual elements into designs that are aesthetically pleasing and purpose-driven. My work is grounded in the belief that design should solve a problem, and I strive to make every visual decision count.
Hi, I’m Ashley!
I'm a passionate graphic designer with a talent for transforming complex ideas into memorable, systematic designs.
Mini Resume
Education
UX Design
Google Certification
2024
Communication Design
University of North Texas
2017–2021
Software
Photoshop
Illustrator
InDesign
Dimension
Wordpress
Figma
Experience
Senior Graphic Designer
Johnson & Sekin Creative Agency
2022–2024
Graphic Designer
Buff City Soap
2022–2024
Associate Graphic Designer
PepsiCo
2021–2022
Graphic Designer
Freelance
2016–2021
My Design Journey
My career began as an Associate Graphic Designer at PepsiCo, where I contributed to the visual identity of core Frito-Lay chip brands. From there, I moved on to Buff City Soap, honing my skills in packaging design, signage, photography, and project management. Along the way, I developed an onboarding system for the design team and streamlined processes, significantly enhancing operational efficiency.
Currently, I work as a Senior Graphic Designer at Johnson & Sekin Creative Agency. In this role, I lead the concept development and execution of integrated campaigns across digital and social platforms like Meta and TikTok, creating unified visual systems that have driven a 25% increase in cross-channel engagement. I specialize in building scalable design frameworks for high-volume client assets and directing projects from initial concept through final production to ensure high-quality, on-time delivery across every touchpoint.
I hold a degree from the University of North Texas, where I graduated from their esteemed Communication Design program at the top of my class. Recently, I’ve expanded my expertise with a Professional UX Design certification from Google, further enriching my approach to user-centered design and practice-based problem-solving.
My Life Outside Design
When I’m not immersed in design work, you can find me starting a new crochet project, engaging in art challenges on Instagram, or experimenting with a new baking recipe. I believe creativity is a mindset that extends beyond the studio, and I’m always exploring new ways to nurture it in my daily life. My favorite things include coffee, my cat, watermelon, music, dancing, reading, and crocheting.
PDF Portfolios of Work Experience
PepsiCo
September 2021-March 2022
Buff City Soap
June 2022-January 2024
Johnson & Sekin
February 2025-Present
