Buff City Soap specializes in handmade, plant-based soap and body care products. Known for its insanely high-quality ingredients, Buff City Soap has also made a name for itself with its wonderful fragrances. It’s hard to pick just one soap or bath bomb, so the creation of Buff’s 5 Best was made for guests to buy the five top-selling products at a lower cost.
Summer 2022
Background
Challenge
Re-design and refresh the current Buff’s 5 Best packaging design.
Solution
The new design has fewer colors for each soap or bath bomb while remaining very colorful and vibrant, befitting the Buff City Soap brand. Most guests purchasing these product sets are first-time shoppers or gifting to a friend, so the goal was to include as many scent visual indicators as possible. The scents of each product are illustrated in a dark symbol on top of a low-contrast name in a soap or bath bomb silhouette. On the sides, under the visual toppers, are the descriptions of the scent notes that usually are found in-store or online.
