Portfolia is a financial investment group that educates and unifies affluent women to help them utilize their wealth to contribute to what they believe in.
Fall 2020
Background
Challenge
Create a new brand identity for Portfolia that emphasizes its unique mission of financially empowering women while still maintaining a visual presence as a finical investment company.
Solution
The rebrand focuses on being practical and universal, so it is appropriate for a venture capital group. The logo abstractly references Portfolia’s values of prosperity, community, and individuality while remaining practical and straightforward. The purple color palette brings a sense of refinement and femininity that makes the group stand out in the financial industry.
