Software: Adobe Photoshop & Illustrator

Client: Buff City Soap

Brief: Every quarter Buff City Soap batch creates signage for their franchise partners to promote upcoming weekend sales. The new system I created focused on a cohesive message and product placement for customers to easily read every week and immediately understand the value and products.

Since implementing this signage system, marketing impact has increased two-fold compared to the same quarters the year before.

Software: Adobe Illustrator

Client: Buff City Soap

Brief:  Create a packaging design for their new product: Body Mist. The previous products were all handmade and had to be designed around the store employee application time and human error. This product would be machine applied and a chance to elevate the brand packaging into a more creative, refined space.

Software: Adobe Illustrator

Client: Frito-Lay

Brief: For Spring 2022, Lay’s Poppables wanted to get in the spirit of the blooming season. The challenge was to evoke the excitement of spring while remaining true to the core branding of Lay’s Poppables. These core brand visuals were the halftone pattern, the logo placement, and the illustrated bowl tossing the chips.

Software: Adobe Photoshop & Illustrator

Client: Frito-Lay

Brief: For the Superbowl LVI in Los Angles, Frito-Lay had the honor of being the official sponsor. Frito-Lay partnered with the Superbowl visual guidelines to create a campaign that was equal parts Superbowl LVI and Frito-Lay and was cohesive bus wrap to match the Superbowl LVI identity system, Frito-Lay advertisements, and new Tesla supply trucks- while still being a unique design.

Software: Canva

Client: Linch Coach and Consulting | GiANT Coaching

Brief: Create a presentation template for GiANT Coaching’s 5 Voices. This presentation must be customizable for each team’s results as it goes through the 5 Voices Team training. It excludes who has which voice, what each voice needs from the team, team survey results, and exercises moving forward.

Software: Canva

Client: Man in the Mirror

Brief: Design an Annual Report for our organization to mail to donors and followers. Needs to be 12 pages total, 8.5×11″

Software: Adobe Illustrator

Client: Buff City Soap

Brief: Create two versions of the Anniversary sale (20% off everything, Bogo 50% off laundry, 30% off $100+) for Peachtree, GA. They would like one version to be graphic and one to be photos, both following the other anniversary campaign style.

Software: Adobe Illustrator

Client: Buff City Soap

Brief: SNH Linked Permanent Jewelry Pop-Up will be from 1 to 5 p.m. on April 27, 2023, at Buff City Soap—East Memphis. Please create a flyer (8.5×11″) and an Instagram post promoting the event.

Software: Adobe Illustrator

Client: Buff City Soap

Brief: Richmond, TX’s store grand opening needs a handout (5×7″) with the sale of “15% off total purchases, Bogo 50% off Laundry, 25% off $100+,” a store QR code, a text QR code, and coupon clipping.

Software: Adobe Illustrator

Client: Buff City Soap

Brief: A coupon clip-out for the Anniversary Sale at Wilmington, DE. Highlights are a free bar of soap or bath bomb and a template of imagine guides are included in the assets, along with expiration date and legal.

Software: Microsoft Word

Client: Buff City Soap

Brief: The headquarters wants two letterhead options for company use. One should be simple branding with minimal ink for external use, and one should be fun and playful with brand values for internal use.

Software: Adobe Illustrator

Client: Buff City Soap

Brief: Using the map provided, please create a full coverage window cling to hide construction until the Addison, TX store opens. One side should have the logo and “Coming Soon” message, and the other should feature our products and brand values.

Software: Adobe Illustrator

Client: Buff City Soap

Brief: Create a variety of Zoom backgrounds for our corporate employees to use for virtual meetings. Some should be simple and have core values, graphics, store interiors, etc.