Academy Sports + Outdoors is an American classic athletic store. It focuses on delivering great customer service and high-quality products at great prices, which inspires a loyal community of shoppers. 

Refresh the Academy Sports + Outdoors brand while keeping the core of its identity.

Focusing on its current values and look, the solution of the rebrand was to tune into the mission and enhance the company’s natural personality: classic American and accessible. The final outcome was inspired by bandana patterns, a classic American item used in both sports and outdoor activities.